Matt Jeneroux, Member of Parliament

Completed: 2020

Services: Public Relations, Communications

As part of the response to Covid-19, Canada closed its borders to essential travellers and those who were not citizens, permanent residents, or immediate family members. Canadians with long-term partners or adult children abroad were unable to see their loved ones, as these loved ones weren’t recognized as immediate family in the list of accepted admittance into the country. We worked with the Faces of Advocacy group to assist MP Matt Jeneroux, then Shadow Minister of Health, in reversing the government decision to turn families away at the US border. 

We’re also proud to have created an important campaign alongside the Mental Health Commission of Canada and Movember Canada for Mr. Jeneroux. Key stakeholders and policy makers were brought together to make a video that was shared on social media in support of Men’s Mental Health for Father’s Day on the Hill. Held every year at Parliament Hill in Ottawa, the 2020 event had to go digital during Covid-19, and our hard-hitting script was read as a letter to men around Canada to take care of their mental health and to tell them, ‘it’s okay to have a bad day’. 

Highlights & Results

In October 2020, the Federal Government broadened eligibility for people coming to Canada on compassionate grounds, providing relief to the families and couples who had been separated for over 6 months.

Taking part in the virtual Father’s Day on the Hill video were several prominent Canadian men including Bryan Baeumler, Peter Mansbridge, Georges Laraques, Craig McMorris and more to help end the stigma. 

Play Video