Are you launching a new product or service?
HeyBryan created an App in Canada that offers an expert network of reliable and accessible home-service pros. It’s a simple and secure platform to get customers and contractors together. The Adams Agency created a meticulously designed and executed media-focused launch in Vancouver with HeyBryan’s ambassador: HGTV’s home maintenance guru Bryan Baeumler. Creating a buzz with limited media appearances available in the city, The Adams Agency secured a stream of valuable media coverage, ending the day with a slick party packed with superior media presence. It was a day to remember, with a long-lasting effect.
Highlights & Results
We secured a full day of traditional media interviews for Bryan Baeumler, followed by a host of additional online media coverage from local Vancouver influencers promoting the new HeyBryan App. Bryan’s nine page itinerary kept him and the company’s CEO busy from 5am past midnight.
After the launch day and party, the HeyBryan App received significant traction that correlated directly to the livewire attentions of The Adams Agency with more calls to the contact centre and downloads than ever before.