Media Training

don't bury the lede.

Let’s face it: most people dread talking to reporters. You’re worried about saying too much, too little or nothing at all. The Adams Agency offers group or one-on-one media training that gives you the step-by-step on how to nail that next media interview. Our experienced trainers are former reporters who know the ins-and-outs about what journalists need and want out of an interview.

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Mic drop | half-day course

In a world of social media and 24/7 breaking news, knowing how to handle and understand the media is vital. This interactive half-day course is designed to give you the hands-on knowledge and tools to nail your next media interview. Let’s face it: most organizations are reluctant to talk to the press. They’re worried they will say too much, too little or nothing at all. However, there are many upsides to appearing in the media, including influencing the court of public opinion, building your practice and showing your expertise. 

Relax, you’re in safe hands. Taught by former journalists, television hosts and producers with decades of experience, our media training will give you the confidence and practiced-skills to face the mics in any situation.

Bespoke 1-on-1 executive and/or team training available with the ability to curate key messages and scenarios. Our content is modern and timely, and is flexible to meet the requirements of your organization.

The half-day course includes:

On background: A primer on the rapidly changing media landscape (traditional and non-traditional media) in Edmonton and beyond.

The perfect pitch: what stories reporters (and audiences) want to hear. 

When to bury the lede: Advanced media tactics; when or IF you should use them. Understanding the media’s pressures, motivations and industry lingo, including “off the record” and “exclusive”.

The art of the interview: the pre-interview checklist, public speaking tips, and how to use (and not use) key messages.

Get ready for your close-up: industry best-practices, what to wear and how to appear

Under the spotlight: Four mock interview scenarios and critique. Our interactive stations include: mock live television studio interviews, live crisis-style press-conference and scrums, live radio interview and live Zoom interview.

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